Voters strongly support candidates who prioritize children, youth, and families!
82.5% of the candidates we endorsed won, and 49% of endorsed candidates received more than 60% of the vote. This cycle, we spent over $100,000 supporting candidates through direct contributions and independent expenditures.
Our top priority, affordable child care, was a prominent issue in the 2024 electoral cycle. It received great media coverage, was talked about in forums across the state, and was featured in voter guide statements, platforms, social media outlets, and paid media ads. For candidates who talked about child care, it was a winning issue. Of the 39 candidates who listed child care on their voters’ guide, 29, or 74% were elected.
This election cycle, CCFA engaged in candidate education like never before. We ran a statewide poll to educate candidates about the most effective ways to talk about child care. We developed messaging toolkits, sample social media posts for candidates, and asked candidates to sign a child care pledge. Additionally, through our LEAP program, we met with new candidates running for office to educate them on the importance of early learning and share data about Washington’s child care crisis.
OUR IMPACT:
We interacted on the campaign trail with 109 candidates through our various programs, 78% of whom were elected. Of these 109:
58 candidates listed child care as a priority on their website
45 posted about child care on social media
24 signed our child care pledge
Additionally, candidates we interacted with on the campaign trail were 7x more likely to list child care in their voters’ pamphlet statement than those we did not interact with.
While we are proud of the work we have done this cycle, we recognize there is a lot of work left to do to make children, youth, and families a priority for all lawmakers. We’re excited to continue to build political power for kids during the legislative session by holding lawmakers accountable to the promises made on the campaign trail.
This work is only possible because of supporters like you. If you believe in sending strong champions to Olympia for children, youth, and families, please consider a contribution to the CCF PAC today!
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